After the success of previous work for Serac on projects like the Syngenta CD-ROM, Serac came to totalsurf to build a solution for Exel plc, which offers world-wide supply chain management. The company is a market leader and employs over 109,000 people in over 120 countries. With an annual turnover of around 6.7bn GBP, it is listed on the London Stock Exchange (LSE).

The project involved creation of a CD-ROM detailing the 'Exel Way Toolkit'. It is considered '... a milestone in this industry, or any industry.' by the project leader at Exel.